Promotion of aromatic rice (Gobindabhog, Tulaipanji, Radhatilak, Kalabhat) varieties are done by participating in different national level and state level trade fairs and melas like IITF-2015 at New Delhi,
Mango Festival-2015 at New Delhi, Howrah Book Fair-2015, Sukanta Mela-2015, Satyananda mela-2015. During 2015-16, 3399 kg of aromatic rice has been procured with the cost of Rs.2,21,095/-.
and 2969 kg of rice has been sold for Rs.2,50,235/-. PBAMCL also organized Gobindabhog Festival at Nalban Food Park from 26.02.2016 to 28.02.2016 with the event management by the Indian chamber of Commerce (ICC)
for promotion of aromatic rice varieties along with the participation of various Government Departments.